On Sale! Our official I Love NY T-Shirts. Unisex New York T-Shirt. This is the I Love NY shirt everyone wants. Let everyone know you love New York City with this popular I Love New York t-shirt featuring the famous logo - I heart NY. Top-quality, fully licensed I Love NY t-shirt is made of pre-shrunk 100% cotton. I Love NY T-Shirts available in white or black. The most popular New York shirt. Great NY gifts, add to your I Love NY party or New York gift basket.
History: the I Love NY design made its debut in 1977 with ads featuring Frank Sinatra, Morgan Fairchild and Yul Brenner. The campaign is considered, by many, the most successful in history. The campaign was designed to revitalize the New York economy. The ad agency Wells, Rich and Greene conceived of the slogan to refer not only to New York City, but New York state as well. To this day, the I Love NY logo is seen around the world.